His real name is Brent Di Cesare. Born in Nottingham in 1979, he used to investigate financial fraud for the police. Now he's landing a Disney+ presenting gig alongside Wayne Rooney. Whatever career advisors were selling in the 2010s, Mark Goldbridge wasn't buying it.
Goldbridge — the alias he created at his employer's request when he launched his YouTube career — built The United Stand from a channel called Soccer Box TV in 2014 into one of the most-watched fan platforms in English football. Millions of followers, a reported £7 million net worth, and the kind of reach that gets broadcasters calling.
From talkSPORT to Disney+
The trajectory hasn't been a straight line. A brief late-night slot on talkSPORT in 2022. Appearances in the Sidemen charity matches. His 'That's Football' channel picking up Bundesliga rights in 2025. Then The Overlap — Gary Neville's media brand — buying both his channels. Disney+ subsequently acquired The Overlap and now has Neville's Stick to Football in its portfolio, with a United-specific spin-off following.
That's where Rooney and Goldbridge come in. Stick to United is the new show, and it's a pairing that makes sense on paper: one of United's greatest ever players alongside the most prominent fan-voice in the digital space. Whether it translates on screen is a different question entirely.
Why the alias stuck
"If you search the name Goldbridge I don't think there's anyone in the world with that name," he's said. He's probably right. The name was practical cover when he was still a serving officer — now it's a brand worth millions. Di Cesare never went anywhere. Goldbridge just built something on top of him.
At £7 million before the Disney+ deal even kicks in, the numbers suggest the alias worked out rather well.
