Big news for soccer fans who love watching games at their local sports bar. Apple TV just partnered with EverPass Media to bring its entire sports lineup to bars, restaurants, hotels, and gyms across the United States.
This means you'll soon be able to catch Major League Soccer matches, MLB's Friday Night Baseball games, and Formula 1 races on the big screens at your favorite hangout spots. The deal went live this week and it's included in EverPass's standard package at no extra cost.
Apple has been quietly building up its sports content library over the past couple years. Now they're making a smart move to get that content in front of more eyeballs. Let's face it - watching your team with fellow fans on a massive screen beats streaming alone on your phone any day.
What This Means for Soccer Fans
Major League Soccer is the crown jewel here for football fans. Apple already holds exclusive streaming rights to MLS matches, and now those games will be more accessible than ever. If you've been following MLS betting markets, this could drive more interest and potentially tighter odds as casual fans get exposed to more matches.
The deal also includes MLB's Friday Night Baseball doubleheaders and Formula 1 coverage in the US. EverPass CEO Alex Kaplan highlighted F1's rapidly growing fanbase as a key attraction. He's not wrong - F1 has exploded in popularity recently.
Growing Sports Streaming Competition
EverPass already provides commercial venues with heavyweight content like UEFA Champions League through Paramount+ and Thursday Night Football via Prime Video. They also offer NBA and WNBA games, plus premium packages like NFL Sunday Ticket and Premier League coverage.
Adding Apple TV's sports catalog strengthens EverPass's position as the go-to provider for sports bars and restaurants. For venue owners, it's one-stop shopping for virtually every major sport. For fans, it means more options to watch live sports outside the home.
This partnership signals Apple's serious commitment to sports broadcasting. By targeting commercial venues where groups gather to watch games, they're building brand visibility and potentially driving more individual subscriptions. Sports fans who discover MLS or MLB at their local bar might just sign up for Apple TV to watch at home too.
