Shakira is back on football's biggest stage. The Colombian pop star dropped the official video for 'Dai Dai' — the FIFA World Cup 2026 anthem — and she's brought half the sport's current and all-time pantheon with her.
The four-minute video opens with Lionel Messi, Kylian Mbappé and Erling Haaland walking onto the pitch to announce they're ready. Shot in Miami and directed by Hannah Lux Davis, it moves from the Angel of Independence in Mexico City to desert landscapes to a stadium packed with dancers in flags of competing nations. Burna Boy features. There are archival clips from past World Cups. Shakira namechecks Maradona, Maldini, Romario, Beckham, Kaká and Messi — a roll call that doubles as a reminder of how much history this tournament carries.
From Waka Waka to Dai Dai
'Waka Waka' in 2010 became one of the most recognisable World Cup songs ever recorded. Returning to the tournament 16 years later with a different sound and a different era of footballers around her, Shakira is clearly trying to own this cycle the same way she owned that one. The audio dropped on May 16, so the video release gives the campaign a second wave of attention with the tournament still over a year away.
The Instagram teaser pulled over a million likes within hours. For context, that kind of early engagement on official tournament content tends to reflect broader commercial appetite — and broader commercial appetite is exactly what drives the betting markets, broadcast deals and sponsorships that make a World Cup tick.
She's also headlining the Final
The song is only part of it. Shakira is set to co-headline the FIFA World Cup Final Halftime Show on July 19, 2026 at the New York-New Jersey Stadium — alongside Madonna and BTS, with the show curated by Coldplay's Chris Martin and produced by Global Citizen.
The FIFA World Cup 2026 runs from June 11 to July 19, spanning the United States, Canada and Mexico. With Messi, Mbappé and Ronaldo all in the video — and presumably all still competing — the tournament already has its headline acts on the pitch too.
