Cleveland is getting a professional soccer team, and it's got a name that's already sparking conversation. Forest City Cleveland will kick off in the MLS NEXT Pro league in 2027, the Cleveland Soccer Group announced Tuesday.
The club revealed its brand identity after a year-long design process. Over 3,000 people weighed in through surveys, focus groups, and interviews to help shape the team's look and name. That's some serious community involvement.
This launch is a big deal for the Cleveland Soccer Group. It's a key step in their plan to bring pro soccer to the city. Now they can start selling tickets, dropping merchandise, and hosting community events before the team's debut.
What Is MLS NEXT Pro?
MLS NEXT Pro is a third-tier league that started in 2022. It was created as a bridge between Major League Soccer and MLS youth academies. Think of it as a development league where younger players can get professional experience.
While Forest City Cleveland won't be competing at the top level right away, this is how many successful soccer clubs build their foundation. For bettors keeping an eye on emerging teams, this developmental approach could mean watching future MLS talent develop before they hit the big stage.
The Forest City Connection
The name "Forest City Cleveland" taps into Cleveland's historic nickname, "The Forest City." The club's crest features the 350-year-old sycamore tree from Cuyahoga Valley National Park, known as the "Die Hard Tree." That's a nice local touch.
Cleveland native Alex Kocher and strategist Mo Fitzgerald developed the brand. Both have professional soccer branding experience, so they know what they're doing.
Here's what you need to know about the name itself. Many assume "Forest City" is a play on "FC" (Football Club), like FC Barcelona. But the syntax is a bit unusual compared to typical team names. Most clubs would go with something like "Forest City FC" instead.
Between now and 2027, the club plans to host watch parties and community events throughout 2026. They're building the fanbase early, which is smart business. Keep an eye out if you're in the Cleveland area and want to be part of something from the ground up.
