Achraf Hakimi just gave IShowSpeed's World Cup track a bigger platform than any playlist placement could. The PSG right-back used "Champions" — Speed's self-styled FIFA World Cup 2026 anthem — as the audio for a recent TikTok post, complete with World Cup and Morocco hashtags. When one of the most followed defenders on the planet puts a song in front of his audience, people notice.
Fan account IShowSpeedHQ caught the post and spread it quickly, also sharing a photo of Hakimi and IShowSpeed together at a stadium, the PSG star posing in his club jersey. The two clearly have a genuine connection, which makes this feel less like a random algorithm quirk and more like a deliberate nod.
Why this actually matters
No official partnership has been announced. That part is worth keeping straight. But official partnerships aren't the only thing that shapes a song's cultural footprint — especially heading into a tournament as globally consumed as the World Cup.
Morocco arrived at the 2022 World Cup as one of the stories of the tournament, reaching the semi-finals and capturing a massive global fanbase in the process. Hakimi was central to that run, both as a player and as a symbol for the team. His audience isn't just football fans — it stretches across North Africa, Europe, and well beyond. A song he associates himself with gets heard by all of them.
For IShowSpeed, this is another data point in a genuine crossover story. Over the past few years he's gone from gaming streamer to a figure who actually moves in football circles — attending major matches, meeting players, building real credibility with football supporters who'd never touched a livestream before.
The bigger picture heading into 2026
The 2026 World Cup is still over a year away, but the cultural buildup is already in motion. Tournament anthems live or die on how early they embed themselves into the conversation. The more players, fan accounts, and social posts attach themselves to a track before the opening whistle, the harder it is to ignore by the time the tournament kicks off.
"Champions" isn't an official FIFA anthem. But Hakimi using it — even casually — puts it one step closer to sounding like one.
