If you've been putting off buying a jersey before the 2026 World Cup, Adidas just made the decision easier. The brand is running a sale through May 26 with an extra 30% off select shirts — and the Italy 26 Away Jersey is currently sitting at 50% off, down to $65 with the code SCORE at checkout.
That's for a player or custom jersey. The blank version drops to $35. A customizable, name-on-the-back Adidas shirt for under $40 is a deal that genuinely doesn't come around often — and according to the site, the Italy jersey has been purchased over 40 times in the last 24 hours, which suggests people have noticed.
Italy's out, but the shirt is in
Yes, Italy didn't qualify for the 2026 World Cup. Again. But that hasn't dented demand for the kit, and honestly, it shouldn't. The design is clean, the Climacool fabric actually does its job on the pitch, and sizing runs true from XS to 4XL. If you're customizing, build in 2 to 3 weeks for delivery — order now and it should land just in time for the tournament.
They're not the only non-qualifiers getting the discount treatment. Peru, Ukraine, Wales, Northern Ireland, and Greece are among the nations with jerseys marked down 30% or more. Countries that did qualify are still full price — so this is essentially a clearance on the bracket's heartbreak stories.
The Argentina angle
For those who'd rather back the reigning champions, the Messi Argentina jersey is available for over 40% off. That's the defending World Cup winners, with the greatest player of the generation still in the squad. Demand for that shirt isn't going to drop — the discount makes now the obvious window to buy before prices climb heading into June.
- Italy 26 Away Jersey (Custom/Player): $65, was $130 — use code SCORE
- Italy 26 Away Jersey (Blank): $35
- Messi Argentina Jersey: Over 40% off
- Other non-qualifiers (Peru, Ukraine, Wales, etc.): Extra 30% off
- Sale ends: May 26
Once June hits, these prices will go back up. The World Cup effect is real, and Adidas knows it.
